Unique Sponsorship Level Names

What Are Sponsorship Level Names?

Sponsorship level names are identifiers or classifications used for sponsorship events. They are typically structured in a hierarchy and are sometimes listed on donor walls to honor and recognize contributions.

While donors are free to give any amount they choose, higher contributions are often grouped into levels or tiers. For example:

• $500 donors may be recognized at a Bronze level

• $5,000 donors may be recognized at a Platinum level

To maintain consistency, intermediate levels are often named Silver and Gold. Beyond these traditional tiers, many organizations choose more creative and unique sponsorship level names to better reflect their mission or event theme.

How to Bring Fun to Event Sponsorship Levels and Benefits

Sponsorship level names are most commonly used during donor and fundraising events. These events are often large, high-energy opportunities to showcase your organization’s mission—and creativity matters.

Here are several ways to make sponsorship levels more engaging:

• Offer a fun project to sponsor
  A unique event, theme, or service can spark excitement and motivate donors to participate.

• Provide more than a return on investment
  With many organizations competing for donor dollars, focus on making sponsorship a memorable and enjoyable experience, not just a financial transaction.

• Get creative with your solicitation
  Cold emails and standard calls can feel impersonal. Instead, try something unexpected to grab attention. For example, for a holiday-themed event, visit (or appear virtually) dressed in character to surprise and delight potential sponsors. This signals that your event—and your organization—will be anything but ordinary.

• Share the excitement behind the event
  If the sponsorship supports a signature or flagship event, talk about the buzz surrounding it. Share how many people are involved, interview participants, or explain how the event will make a lasting impression. People want to be part of something meaningful and memorable.
  You can find additional inspiration in these donor appreciation event ideas.

Choosing the Right Sponsorship Level Names

Sponsorship level names should never be chosen at random. They should reflect the purpose of the event and your organization’s niche.

Examples include:

• An animal awareness campaign using animals as level names (e.g., Cheetah for lower tiers and Elephant for top tiers)

• A national organization using large states such as Alaska, Texas, and California

When selecting names:

• Keep them relatable to your mission and audience

• Avoid overly complex or obscure references

• Aim for names that are simple, intuitive, and distinctive

Well-chosen level names make it easier for donors to understand where they fit and feel proud of their support.

Need Help With Donor Walls or Sponsorship Recognition?

If you’re planning to install a donor wall or need guidance with sponsorship recognition, our team can help. We bring years of experience in donor recognition signage design and manufacturing, with fully customizable options.

For inspiration, explore our collection of donor wall ideas and examples and see how sponsorship levels can be showcased beautifully and effectively.