From a donors perspective it is important to understand that a digital donor wall does not show a donors name on a permanent basis that can be seen by every one that walks by, especially their friends and neighbors. There is a big difference between a donor seeing his or her name etched on a plaque compared to their name in a computer data base that only appears sporadically or when someone does a search for their name. Realistically, who is going to do a search unless it’s someone who already knows the donor is in the system.
So, how do we bring together these two divergent points of view and create the best possible scenario for everyone?
At DonorSigns.com we found the best solution is to incorporate digital donor wall monitor(s) into a traditional physical donor wall. Let’s say you have five giving categories and the bottom two categories have about a thousand names each. These two categories are going to cause the most time and expense to update and maintain so why not display those two groups on a monitor. If they each had their own monitor it would be possible to program the system to scroll the names, assuring that each name would appear at specific time intervals, and would stay on the screen for a specified amount of time. This solution would not need to be interactive and could be achieved for a fairly reasonable cost.
In addition, a third searchable touchscreen interactive monitor could be installed that would provide more detailed information about the larger level donors, (stories, photos and videos). These donors would be represented permanently on the physical donor wall and in a digital system.