The article from Nonprofit Hub reviews the top 5 marketing upcoming marketing trends for 2015. We provide a link to the full article at the bottom of the page.
1. Mobile is hot. Still. We’re almost starting to sound like a broken record, but if mobile has not been a priority for you, now’s the time to embrace it. Responsive website design is a must-have functionality that provides optimal user experience whether your website is accessed via mobile, tablet or desktop, plus it tells people that you’re current and relevant. With 66% of people now reading their emails on smartphones, having mobile-responsive messaging has never been more urgent for nonprofits. A whopping 80% of mobile users delete emails that aren’t optimized for the mobile screen. If they can’t easily digest your email or make a donation, chances are they’ll move on.
2. Brands are becoming publishers and marketers are becoming writers. Content marketing continues to grow in the nonprofit sector. According to a recent Content Marketing Institute survey, 92% of nonprofit professionals are using content marketing through social media, blogging, email and video. Of those respondents, 65% are producing more content than they were a year ago. With this upsurge in content marketing, organizations are realizing that the quickest way to their audience’s heart is through valuable content. Content marketing helps you establish authority and gain trust with constituents and prospects, plus it’s a great SEO boost for your website.