How to Ask for Donations: Tips and Insight to Boost Your Confidence
How to Ask for Donations: A Practical Guide for Nonprofits
In the world of nonprofit fundraising, one big question still looms large:
How do we ask for donations?
Even with a solid donor base, it can feel intimidating to make the ask. Fortunately, a little planning goes a long way. Here are four essential tips to help you confidently approach your fundraising outreach—no matter what you’re raising money for.
1. Decide Who and How to Ask
Start by determining your audience:
Will you reach out to:
Major donors
Minor donors
First-time donors
One-time donors
Repeat donors
Learn more about the different types of donors.
Your goal and the nature of your campaign will often dictate which group to prioritize. If you’re a newer nonprofit without segmented lists, cast a wide net. For established organizations, segmenting your donors will help tailor your approach more effectively.
Next, choose your method of outreach:
Social media campaign
Crowdfunding platforms (Kickstarter, GoFundMe, etc.)
Email campaign or in-person asks
Focus on the channels where your target donors are most active.
2. Tailor Every Message
A personalized approach makes all the difference. Avoid sending a generic email blast with only the names changed.
Instead:
Speak directly to the donor.
Share your vision.
Make the ask clear and compelling.
Be sure not to bury your donation request in a long-winded message—state it clearly so there's no confusion about your intention.
3. Make It Simple
Once you’ve made the ask, remove all barriers to giving. Your donation process should be:
Quick and intuitive
Mobile-friendly
Secure and trustworthy
Direct donors to a clean, branded, and informative donation page that streamlines the giving process and explains how their funds will be used.
4. Don’t Forget Gratitude
Every donor should receive a “thank you” within 24–48 hours of giving. This simple act builds loyalty and encourages repeat support.
Take gratitude to the next level with:
Personalized thank-you notes
Special events
Recognition fosters trust—and trust keeps donors coming back.
Final Tip:
Ask with purpose, clarity, and sincerity. Then follow up with appreciation and transparency. That’s the winning formula for meaningful, ongoing donor relationships.