How Do You Create a Donor List?

How to Build a Donor List

When it comes to fundraising, having a good donor list is essential. A donor list is essentially a file containing the names and contact information of individuals who have made financial contributions to your organization.

You need to keep a donor list so you can cultivate future donations and keep donors updated on the organization's activities and achievements. So, what goes into creating a donor list? Here are some steps to help you build one.

5 Steps to Create a Donor List

1. Start Small

While your organization may dream of a long list of donors, starting with a smaller list—around 5 to 10 individuals—is more manageable. This allows you to set actionable goals and build a strong foundation for growth. You can always expand your list over time.

2. List Your Biggest Donors

Focus on donors who are passionate about your cause rather than just those with financial means. Dedicated supporters are more likely to contribute regularly and support your mission wholeheartedly.

3. Write Down Your Goals

For each donor on your list, define how much you aim to solicit and the purpose of their donation. Outline your strategies and track progress to stay organized and motivated.

For tips on retention, visit How Do You Motivate and Retain Donors.

4. Schedule Your Next Steps

Outline actionable steps such as:

• Scheduling meetings

• Planning campaign phases

• Organizing donor recognition efforts

Consider including donor names in a recognition wall to honor their support. Explore ideas at Donor Wall Ideas.

5. Build Relationships With Your Donors

Donor relationships are key to long-term success. Spend time thanking your donors, making them feel valued, and building a genuine connection. A custom donor recognition wall can be a meaningful way to celebrate their contributions.

Learn more at Custom Donor Wall.